GTM Strategies in the new era of CPQ

As the digital landscape shifts, companies face new complexities in how they price, configure, and quote their offerings. Traditional seat-based pricing models are becoming obsolete, replaced by usage-based and dynamic approaches. For businesses, this evolution creates a clear challenge: the need to realign systems and strategies to keep pace. At PracticeVantage, we’ve seen this transformation coming, and it’s pushing CPQ capabilities to new heights.

The End of Seat-Based Pricing

Long the standard in CPQ, seat-based pricing is now giving way to flexible, usage-based models that are better aligned with customer needs. But this evolution brings new challenges for companies, particularly those still reliant on traditional CPQ systems. The PracticeVantage team is well-prepared to guide companies through this transition.

Rise of Usage & Dynamic Pricing

Usage-based and dynamic pricing models aren’t just passing trends—they’re quickly becoming the industry norm. By integrating real-time data with flexible pricing, companies can better align with customer behaviors and market shifts. However, this flexibility also creates new layers of complexity that older CPQ frameworks aren’t equipped to manage.

As these pricing models gain traction, companies relying on static frameworks are increasingly at risk of falling behind. At PracticeVantage, we recognize that succeeding in this environment requires an integrated Go-to-Market (GTM) strategy that incorporates AI-driven insights and real-time agility across the sales ecosystem.

  • AI-powered CPQ isn’t merely about automating tasks—it’s about transforming decision-making. With real-time insights, sales teams can gain a competitive edge.

  • AI-driven pricing adjustments optimize deals by predicting customer behaviors and preferences, leading to better outcomes and margins.

  • To maximize AI’s potential, GTM frameworks must be seamlessly connected, ensuring every component—from CRM to CPQ—delivers an efficient, responsive sales process.

As CPQ continues to evolve, businesses that leverage adaptability and intelligence will lead in this increasingly complex market. PracticeVantage is here to help companies reimagine their CPQ and GTM processes to better capture opportunities and remain competitive.

Scalable GTM Strategies

Scalable GTM strategies ensure your business can adapt and grow in response to changing market dynamics, enabling consistent performance as your product and customer base expand.

AI-Aligned Frameworks

AI-aligned sales frameworks leverage data-driven insights to streamline sales processes, allowing teams to make informed, real-time decisions that enhance deal outcomes and customer satisfaction.

PracticeVantage + Omni Cloud Expertise

In today’s sales environment, where real-time adjustments and dynamic pricing are the norm, ask yourself: is your GTM strategy ready?

With PracticeVantage’s enhanced capabilities, strengthened by our acquisition of Omni Cloud Consulting, we’re now uniquely positioned to provide expert guidance and seamless technology alignment across CPQ, Billing, and Revenue Cloud.

Now is the time to embrace agility, align your GTM strategy with AI-driven insights, and prepare your business for the next era of CPQ.

PracticeVantage Consulting

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2025
TrailblazerDX
March 5 & 6

San Francisco, CA